Was it the Arctic Monkeys? Was it the last episode of Top Gear? Was it the stock markets, the start of the soccer season, the price of gold? Sociologist will have a field day trying to explain what’s happening in the UK… and might spread to other cities soon. Because we imitate, we join the stronger group without asking questions, we’re a-moral when it comes down to it. We’ve learned to behave, so it’s weird and funny to watch this commercial by Levi’s (which was pulled from airing in the UK). At any other time people who riot can be heroes, but right now… they just not…
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