One of the reasons why I really, really liked Australia is the love of beer they have down under. In Holland the ‘Dry’ beers never really caught on. Why? I guess the power of Heineken is stronger than I think in the lowlands, or we just don’t have that great of a taste in beers afterall. But the best thing about Dry beers are the commercials. How many cool ways of visualizing ‘Super’ can you come up with? Publicis Mojo from Sydney went all out on this one!

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